To this day - everything we do revolves around building fast machines and winning races. What motivated Pop’s Yoshimura over 50 years ago is the exact same thing that motivates us today. Racing and winning. There is no other endeavor that any of us would rather be engaged in.

All of our products are the result of knowledge learned from racing. Cost considerations, scrimping on materials, none of that will do. We live in a rarified and absolute world of winning races at the highest levels of competition. To survive here, you have to have a very sharp and narrow focus.

In creating our products, just as in preparing a Superbike, we have a very clear philosophy. Bring the skills, knowledge, and passion of racing into everything we make. By staying true to this mind set, the rest is easy.

Racing:
This is the force behind everything we do. If we were in this just for the business, we wouldn't be putting so much effort in our racing program.

Yoshimura is a "Core" company that has a crystal clear philosophy. It is through racing that we can develop and test new products in the harshest environments.